2. Spin Selling; Neil Rackham
3. Good to Great; Jim Collins
4. Radical Leap; Steve Farber
5. Purple Cow; Seth Godin
6. The Art of Possibility; Rosamund Stone Zander, Benjamin Zander
7. The One Minute Sales Person; Spencer Johnson, Larry Wilson
8. Blue Ocean Strategy; W. Chan Kim, Renee Mauborgne
9. The Loyalty Effect; Frederick F. Reichheld
10. The Great Game of Business; Jack Stack
11. Play to Win; Larry Wilson, Hersch Wilson
12. Maximum Achievement; Brian Tracy
13. Why We Buy; Paco Underhill
14. Differentiate or Die; Jack Trout
15. The Greatest Salesman in the World; Og Mandino
16. The End of Marketing As We Know It; Sergio Zyman
17. Outliers; Malcom Gladwell
18. The Tipping Point; Malcom Gladwell
19. The One Minute Manager; Ken Blanchard, Spencer Johnson
20. Nuts; Kevin Freiberg, Jackie Freiberg
Steve
Stagner knows passion. Just listen to him speak about his career and his vision
for the company and you’ll understand the reason why Mattress Firm is truly one
of a kind. Steve has over 20 years of experience in the bedding industry and a
wealth of knowledge that covers every facet of the business. Utilizing this
experience, he goes the extra mile to impart his passion in order to make the
company vision a reality. Prior to becoming the Chief Operating Officer
in 2005, Steve owned and operated Elite Management Team in Atlanta; the largest
franchise in the Mattress Firm network. As President and Chief Executive
Officer, Steve continually finds ways to strengthen the Mattress Firm brand and
promote our culture. He also serves as director of the Rousche College of
Business Advisory Council at Stephen F. Austin State University, President of
the Mattress Firm Foundation, and serves on the National Advisory Council for
TGen.
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