Friday, December 7, 2012

Choose a Color Wisely
My first day in the professional sales world, I had a colleague mention to me that red might not be the best color to wear. He explained that the colors worn have a different meaning and can cause people to be intimidated. So, while thinking about this, I came across an article explaining what colors can mean to the subconscious mind.

Color is one of the most important tools you can use in business, including business clothing. Others are six times more likely to be influenced by the color you wear than by anything else about your appearance. Color psychology affects our lives in so many ways, yet we often don’t realize the impact our color choices have. Color has such a subconscious impact it is important to have an understanding of what is implied by your customer or client.

Before thinking about colors, think about what message you are trying to send. This might be establishing trust and credibility, friendly and approachable, confidence, dependability, or even professional with authority. Whichever persona you are trying to portray, each one has a color in mind.

·         Establish trust and credibility, then blue is best. It is the safest color of all, universally liked by most men and women - however it has a certain predictability about it and suggests 'conservative'.
·         Appear friendly & approachable - choose lighter colors such as mid tone blues and greens, blue-greens and teal, tan and peachy-orange.
·         Be assertive - red, but it can also be threatening to others.
·         Get noticed - red, if giving a talk to a large group - but it can be tiring if you are already overtired.
·         Appear confident - blue-green is a good business color for women to wear, it suggests high self esteem and confidence, yet is still friendly and approachable.
·         Show dependability - green - be aware that it is also a color that is not always liked by others, even though it is the color of emotional balance.
·         Appear neutral - grey or beige will do it. This can let your personality shine through, although you may also come across as a fence-sitter, keeping your true feelings to yourself - you may say what the client wants to hear, rather than the truth.
·         Professional with authority - dark blue or dark grey, which are the most business-like colors and good for credibility when promoting your business, yet these could be too overpowering and somber for many of your clients in a consultation.
·         Shock and inspire your audience - magenta will do this for you.

There is no such thing as a good or bad color; it is just that some colors are more appropriate than others in some situations. All colors have both a positive and negative side to them. Be aware of this. Color is a very powerful tool. 

Monday, December 3, 2012

From Seasonal to Full-Time
The holidays bring much more than just presents, good food and cold weather. They offer job seekers part-time opportunities that could potentially become full-time positions after the holiday season. Retail is definitely the way to go if you want to put your entrepreneurial spirit to work this season.

Below you will find top retailers that are currently hiring for both part-time and full-time positions:

Mattress Firm



Toys R Us

Follow the steps below to turn that part-time job into full-time:

·         Become an asset to the organization. Offer all your clients exceptional customer service by taking the initiative to ask them if they need assistance before they approach you.  In addition, become familiar with all the products you’re selling in order to be seen as an expert at that store.
·         Let your manager know of your desire to work with them and the organization full-time, without being too pushy or bringing it up frequently.
·         Volunteer for special projects. If your manager requests help on projects, volunteer to help in order to show your interest in the company and in your position.
·         Show your enthusiasm. A great attitude will go a long way and will show others that you are fun to work with and pleasant with customers.

In conclusion, I would like to leave you with an optimistic statistic: 39% of employers that are hiring seasonal help plan to transition employees to full-time*. In order to be part of this statistic follow the suggestions above and maintain a positive attitude this season!

Happy Holidays!